Review: Benefit Boi-ing


Over the summertime a good friend had raved about this particular product. I tried it under my eyes on that particular summer day and it was so smooth and creamy I was so excited by how well it covered my dark circles! And then we went in for a swim, and I totally forgot about testing out the longevity of the product. I bought Benefit's Boi-ing a couple months ago at an Ulta store with that same excited feeling I had when I tried it on during that warm summer day.
For reference I'm an NC30 and I got Boi-ing in the 02 light/medium shade.

Pot of Boi-ing

Swatch of Boi-ing

Texture: The texture is super creamy and blends out very well, but in order to cover something up it tends to get really noticeable cakey. 
Wear: I find it to last about 5 hours, 6 hours max (that's pushing it). I have combination skin and I have to conceal my troubled spots that break-out, like my chin or t-zone. Since those areas are oily, this concealer doesn't last very long, and when I try to apply more for touch-ups, it looks cakey. 
Product: The pigmentation is good, and it's blends well with my skin. My concerns are that it creases and look cakey on my skin. It makes my oily zones look oilier and doesn't last long enough on my skin type. 
Packaging: It's a flat, small pot with a twist off lid. The top is clear so you can see that's the concealer which is nice. I don't like that it's a pot and I have to stick my fingers in it, I find that it looks dirty as I use it. 
Price: 25$, pretty pricey for something that doesn't last too long.

My rating? I give this a rating of 4/10. Docking major points for the price point, the noticeably cakey texture, the creasing and the fact that it does not last long enough. I definitely will not be repurchasing this. I'm going to stick with my MAC Pro LongWear Concealer for now.

What do you use to conceal your dark circles or your blemishes?

À Bientôt Mes Amours,
Kisti Belle


  1. i started to use benefit boi-ing about two years ago and i still love it! great coverage of all redness and dark circles. i think it doesn't look cakey on my skin because i have quite an oily skin. too bad it didn't work out for you:(
    lots of love xx

    1. I'm glad to hear it worked out so well for you! Unfortunately, it doesn't go so well with my skin type (combination)